Social Media Trends for 2024
Social Media Marketing has been essential for lead generation for almost 20(!) years. As new platforms arise and demand for more content increases, navigating can be very frustrating.
Lucky for you, we did all the analysis on the 2023 Social Media Trends and what it means for your overall social media marketing strategy for 2024.
PRO TIP: Eliminate overwhelm by focusing on growing just one platform where your ideal clients like to hang out. And leave the rest status quo.
Here is what we learned from the Metricool 2023 Social Media Networks Study: Trends for 2024 (and how you can apply it to your marketing in this year)
Tiny: 0 – 500 followers
Small:500 – 2K followers
Medium:2K – 10K followers
Big:10K- 50K followers
Huge:50K – 55M followers
For Small & Medium accounts, there is a decrease in user interaction for all post types
The smaller the account, the more significant the decrease.
The Weekly posting frequency for Facebook Reels was an increase of 483.01% in Small accounts and 151.35% in Medium size accounts from 2022 to 2023.
Our biggest takeaway:
Metricool’s data shows there was more interaction with reels than posts in 2023 on Facebook but an overall decrease in interaction compared to 2022. The smaller the account, the more significant this decrease in interaction was. However, Metricool’s data also shows the frequency of Reels posted to Facebook has increased.
What this means for you:
Reels will continue to be popular in 2024, every Post and Reel on Facebook is an opportunity for engagement. Experiment with posting authentic or in-the-moment reels in 2024 so you can increase your engagement and develop a deeper relationship with your audience.
There were fewer posts to LinkedIn in 2023
There was a larger increase in engagement for smaller accounts in 2023
Our biggest takeaway:
Smaller accounts are posting less on LinkedIn, but seeing more engagement.
What this means for you:
It will continue to be important in 2024 to create content that is shareable, or drives comments. LinkedIn is your tool for boosting a sense of community within your brand.
Overall, there was a decrease in reach and engagement from 2022 to 2023
Reach within Stories has increased for most accounts, but Tiny accounts saw the most dramatic change
The frequency of Instagram Reel per week increased by nearly 40% for both Small and medium-sized accounts, whereas the frequency of Posts has decreased.
Our biggest takeaway:
Reels are still the format with the most reach and engagement, but Smaller accounts may not see these benefits as often in 2024.
What this means for you:
Continue to develop Reels content in 2024 that invites users to share and comment, but for smaller accounts, showing up frequently in stories may have a hand in reaching new audiences and nurturing your relationship with your current audience.
TIKTOK
Frequency of posting has decreased*
Tiny accounts continue to have good engagement
Increased length of videos to an average of 55 seconds
Our biggest takeaway:
Posting fewer and longer videos will mean implementing an effective marketing strategy to keep users engaged with your content.
What this means for you:
While creating Tiktok videos, you will need to be specific on who you are trying to reach and provide either valuable information or entertainment so you will have better engagement and a potential increase in sales.
* “The frequency of publication decreases, except for Big accounts, and the average length of videos increases, with an average of 55 seconds.” Metricool
GOOGLE BUSINESS PROFILE
Users are primarily accessing Google Business profiles for Directions & Booking
Click Through to sites has decreased
Our biggest takeaway:
Your Google Business Profile is being used to take direct action with your business or non-profit without leaving the Google search page, or Maps.
What this means for you:
If you are a brick-and-mortar business, having a Google Business Profile with regularly updated content about your products and services will help users take action and book your services or visit your location. If you’re online-based, use your Google Business Profile photos to showcase your portfolio and authority or expertise. This type of content should be evergreen.
CONCLUSION:
The Metricool report isn’t collecting email marketing data. However, leveraging your social media followers to continue to build your email list across all your platforms is an important element in your overall marketing strategy.
What do you think of the 2023 Metricool data? We’d love to know what strategies you'll take away from this to implement in marketing your business in 2024.
Need help with implementing a Marketing Strategy? Contact us today or take the free Marketing Assessment to see the gaps in your marketing.
