3 Ways to Include Video in Your Digital Marketing

Nov 9

Did you know that 90% of the content consumed online is video?

That's a pretty staggering statistic, and it's one that businesses need to start paying attention to. If you're not already using video as a part of your marketing strategy, now is the time to start. In this blog post, we'll talk about why video is so important, and we'll give you some tips on how to get started.

Video is a great way to connect with your audience on a personal level. Connection is something that people are craving in their online interactions, and it's something that you can provide! So try to relax, be yourself and even stutter through sentences. Done is better than perfect!

The need to be perfect to produce a great video is a myth. Frankly, people are more likely to connect with you if you're relatable and real. So don't worry about getting everything perfect. Just focus on being yourself and connecting with your audience.

Done is better than perfect. So, read on for three ways to include video in your digital marketing:

1) Write a script. Feeling nervous about what to say? Write a script. The number one reason why people have to take two or more shots is that people seldom think through what they want to say. Knowing what content you want to share is more important than even how you share it.

Quick tip: use the Teleprompter App to help you time your script and sound more professional.

Don't forget to use body language, facial expressions, and tone of voice to help people understand what you're saying. These are all things that are lost when we just post pictures, captions, or blogs. So don't overthink it!

2. Make it all about relationships. Think about how you can use video to drive conversions. For example, if you're a retailer, you could create a video showing people how to style a certain piece of clothing that is unique to your brand. Or if you're a B2B company, you could create an educational video about your product or service that helps your audience have a quick win (tips, motivation, hacks).

Quick tip: Don't forget your CTA! Just like with any other type of content, you need to have a call-to-action in your video. This could be as simple as asking people to go to your website or sign up for your email list. The key is to make sure that you're giving people a way to take the next step!

3. Optimize it for SEO. Just like with any other type of content, you want to make sure that your videos are properly tagged and titled so that they can be easily found by potential viewers. You may also want to include a transcript of your video for people who prefer to read rather than watch. Use a free app like Otter.ai to help you transcribe the video.

There are always risks involved when trying something new. You took a big risk starting your business. Videos are a small risk with a potentially large impact on your business. Videos may seem like a daunting task, but we promise it's worth it!

If you need any help getting started, hit that button below. We'd love to chat! We know how scary it is to get in front of a camera and talk to an audience, but we also know that sometimes the least planned and spur of the moment videos can lead to so much engagement and views. Happy filming!